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Logo Embroidery Tips

Brand logos are the face of the company and the customer perceives an organization’s image as presented by its logo. It sticks in the customers’ minds and delivers your message to the world; telling them who you are, what you do and how you are worthy of their business.

The logo may be embroidered on your company’s annual giveaways for employees, promotional products at a trade fair, your employees’ uniforms etc. but it conveys the same message on all mediums. Designing and digitizing a logo to be embroidered on your business apparel requires high precision and the finest craftsmanship so that it represents your brand even in your absence.

Here we have rounded up a few tips that will help you design an embroidery-friendly corporate logo and make it say whatever you want.

Provide High-Quality Graphic File

Providing high-resolution graphics to the embroiderer is highly crucial as the whole process depends upon it. If you want your logo to look just as you imagined, provide as much detail as possible. This makes it easier for the decorator to work on and provide you with a quality product.

Low-resolution images when enlarged for digitization, they get pixelated and the detailing is lost. As a result, you will not be able to get a neat and presentable logo.

Don’t Use Too Many Colors

Digital designs give the luxury of using an infinite number of colors. You can add as many colors in the text or graphics as you can, you can have dozens of gradient and glowing shades swirling around the logo and it is easily printable. Unfortunately, with embroidery, usage of too many colors will make your corporate logo messy and cheap. Rather it is supposed to look professional and pave the way through your prospects' minds.

Adding extra colors than necessary will not only complicate the design but will also cost more and take longer to expedite. It is easier for the machines to use one or a fewer number of threads to complete the process. Changing threads interrupt the process and leave more room for error. We suggest you design your logo in a way that it can be translated into embroidery easily with a lesser number of colors that are clearly visible and make sense to the viewer.

Make Logos Clean & Simple

Design simple and uncomplex logos, as they are easier to translate into embroidery. Keep the font styles, size and colors uncomplicated. Add creativity but to the extent that it deliver your message and represents your brand. Putting unnecessary detailing will not only make it sloppy but will also fail to achieve the goal of being recognizable for the customers and clients.

Embroidery is not as clean as print. What it has is texture and depth, which speaks quality and prestige, which is more advantageous for your brand. It is only achievable if the logo design is neat and not overly complex.

Avoid Gradient Detailing

Dark color shades transitioning into lighter colors or vice versa is gradience. It looks beautiful on screen-printing, as colors have the option to merge and create an alluring effect. Unfortunately, with embroidery, this effect is achievable but is not as pleasing to look at. The colors do not blend flawlessly but are rather overlapped to give the effect.

To have a more appealing and uncomplicated look, design your embroidery logos in solid colors with simple fonts to give it a smooth and clearer look.

Keep the Text Size Visible

Make sure the font you are using and its size are not too small that it is not visible from a distance. As that would be a wastage of money, time and opportunity. Use simple fonts and choose readable sizes to embroider, it will make the logo design more presentable and professional.

Altering Corporate Logos to Make them Embroidery Friendly

Companies hire designers to create a corporate logo that looks impressive and delivers their message. These logos are eye-catching with striking graphic details; sadly, what company owners miss to take into consideration is if the design is feasible for embroidery or not. They may look good on letterheads and printable on other hard surfaces but do not translate well on polo or a work shirt.

In this case, you will have to make some minor modifications in the logo that will not affect the overall look and make it easier to embroider on the apparel. Here are some of the tips that can prove to be useful in doing that.

altering corporate logos to make them embroidery friendly

Adjust Fonts to Make them Presentable

The design may be embroidery friendly but there can be some thin outlines or fonts that need to be adjusted to make the design more clear and presentable.

altering corporate logos to make them embroidery friendly

Enlarge Aspects of Logo it Make it Appear Clearer

At some places, the letters will have to be enlarged, kerned or the intricate details have to be fixed in order to be embroidery friendly and avoid unnecessary trimmings.

altering corporate logos to make them embroidery friendly

Fix Detailing Like Gradience

When working with intricate designs, a minor alteration in the layout and omitting extra detailing is sometimes necessary for the logo to look presentable on embroidery. For instance, we had to remove the gradience and make it single color.

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