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Definition- Refers to the towel's finish. A sheared surface is created clipping the loops on one side of the towel. Sheared terry is often referred to as having a velour finish. The shearing process creates a plush and smooth finish, which is great for printing or embroidery. The weight of the fabric has a big impact on the overall appearance of the shear. A heavier weight fabric enhances the velour appearance because there is more material to shear.