Adidas Brand Ambassadors 2026: The Top 13 Global Faces of the Three Stripes

James Harden officially became an Adidas brand ambassador in 2015 through a landmark $200 million deal. The partnership began after chose not to match Adidas’ offer, positioning Harden as a signature athlete for the brand with a strong focus on basketball performance.

By signing Harden, Adidas expanded its reach beyond football and strengthened its presence in basketball. A sport with immense cultural influence, particularly in the United States. This move shows Adidas’ strategy to diversify its ambassadors and strengthen its presence across global sports markets.

After making a strong comeback to cricket, Indian cricketer Rishabh Pant rejoined Adidas as a brand ambassador in 2025. Pant signed a multi-year deal with the brand, renewing the partnership he originally held from 2015 to 2019.

By bringing Pant back into its ambassador lineup, Adidas aims to strengthen its position in cricket (world’s second most-watched sport) and deepen its connection with fans across India and South Asia. His association reinforces Adidas’ image as a high-performance and most popular trusted by top athletes in one of the most passionate sporting communities.

Among the young athletes, Adidas also partners with Travis Hunter, one of the most emerging talents in American football. After winning the 2024 Heisman Trophy and earning several other major award, Hunter has become one of the most influential NFL players of his generation.

Adidas’ collaboration with Hunter reflects the brand’s ongoing strategy to align with rising stars who resonate with younger audiences. His dynamic personality and strong fan following make him an ideal ambassador to strengthen Adidas’ presence in the U.S.

Adidas focuses on every niche, from youth athletic sports to skill-driven, strategic games like golf. For this audience, Collin Morikawa stands out as the face of Adidas Golf. He signed a multi-year partnership with the brand in 2019. And, soon after becoming Adidas golfer ambassador, Morikawa got two major championship victories, which make him one of the most influential golfers of his generation.

Adidas uses his credibility, professionalism, and sport spirit to promote its high-performance golf apparel  and footwear lines.

Jenna Ortega joined the Adidas brand ambassador family in 2023, marking a bold step for the brand beyond its traditional athlete partnerships. Adidas brought her on board to lead the launch of its “Adidas Sportswear” line, which is the company’s first new label in 50 years.

As the face of this new label, Ortega represents a major milestone for Adidas. Her authenticity, cultural influence, and modern sense of style align perfectly with the brand’s evolving identity, helping Adidas reach younger audiences who value individuality, creativity, and purpose as much as performance.

Jennie Kim, a member of the global K-pop group BLACKPINK, has been part of endorsement lineup for several years. In 2024, she officially became an individual Adidas brand ambassador, representing the brand in her own capacity rather than as part of the group. Jennie frequently appears in major

Jennie’s appointment reflects Adidas’ effort to broaden its cultural influence beyond athletes and traditional Western markets. Through this partnership, Adidas taps into a powerful global audience driven by music, fashion, and youth culture.

In one of its recent signings, Adidas brought on Song Yuqi from (G)I-DLE, one of the most recognizable names in the K-pop industry. She signed with Adidas in December 2024 and has since appeared in major campaigns such as the “Year of the Snake” collection and the “Campus Girls: DANCE UP!” campaign.

While Yuqi is best known as a member of (G)I-DLE, her solo projects “A Page (2021)” and the “EP YUQ1 (2023)” have increased her popularity across China and South Korea. Adidas signed Yuqi to connect with younger audiences. Because her strong social media presence helps the brand expand its reach in key markets like China and South Korea.

In the Asia region, Adidas continues to strengthen its ambassador portfolio with rising stars, and Suhana Khan has become one of the most notable additions. She joined Adidas as a brand ambassador in June 2025.

Adidas’ decision to sign Suhana reflects a strategic move to connect with India’s young and style-conscious audiences. Also, brand can tap into the powerful cultural influence of her father, Bollywood icon Shah Rukh Khan. Beyond her background, Suhana has built her own following through her acting debut in The Archies and her strong presence on social media, where she is recognized for her fashion sense and modern elegance.