The industry is packed with big names like Nike, Champion, and Adidas. To compete with these brands, Under Armour keeps coming up with innovative strategies. One smart move in that playbook is building a roster of Under Armour sponsored athletes. These athletes shape the brand’s presence in sports culture and inspire consumers through their achievements.
Each Under Armour ambassador adds energy and momentum. From basketball courts to running tracks, they bring performance, skill, and style to the brand. Every play, every race, every highlight builds the Under Armour legacy.
So let’s have a look at the list of top Under Armour sponsored players, and see how they push the brand to new heights of success.
Top Famous Under Armour Sponsored Athletes
Under Armour knows how to play big in the spotlight. To inspire fans across the world, the brand teams up with elite athletes from every corner of the sports world. These Under Armour sponsored athletes bring power, style, and confidence that keep the brand moving forward.
Under Armour Ambassadors from the NFL
Americans might skip a workout, but skipping Sunday or Thursday night football? No way! The NFL dominates screens across the United States and ranks among the most-watched sports in the country. For this massive audience, Under Armour partnered with some of the league’s biggest names.
Here are the top Under Armour sponsored athletes from the NFL, leading the brand’s presence in America’s favorite sport.
Tom Brady
The NFL has tons of unforgettable moments, but Tom Brady’s 28–3 comeback against the Falcons takes the top place. He makes impossible wins look normal, due to his skills and leadership qualities. Becasie pf his performances, Tom, also holds the record for the most Super Bowl victories in NFL history.
Though he represented the Tampa Bay Buccaneers, his fan base stretches across the entire United States. Recognizing his influence, the brand signed Tom Brady as one of the Under Armour sponsored athletes. The partnership boosted the brand’s visibility in and cemented its place in American football culture.
Justin Jefferson
Known as “Mr. Griddy,” Justin Jefferson lights up every field with his elegant moves and explosive plays. His control, speed, and signature dance have made him one of the most popular NFL stars among young fans.
To connect with this new generation of football lovers, Under Armour brought Jefferson on as a brand ambassador. The partnership helps the brand engage both his loyal supporters and youth audiences.
Cam Newton
Cam Newton, the Carolina Panthers superstar, turns every play into a show. He dominates as a dual-threat quarterback, firing passes and charging through defenses with power and flair. His athleticism and confidence make him stand out in every game he plays.
Under Armour spotted that fearless energy early. The brand teamed up with Newton to shape a partnership built on style, strength, and innovation. Together they push the limits of and keep fans talking long after the final whistle.
Court and Field Sports Stars
To reach a wider audience, Under Armour expanded its ambassador lineup into other top sports as well. Here are the Under Armour brand ambassadors who represent the brand across basketball, baseball, and more.
Stephen Curry
The NBA is the second-biggest sports event in America, right after the NFL. Its craze starts early lots of people have already played once in life when they are in collage or high schools. Under Armour wanted to connect with this massive audience. So, UA partnered with Stephen Curry, the king of three-point shooting.
Golden State Warriors point guard Stephen Curry isn’t just famous for his skills and dribbling. His star really shot up when he helped the team win championships. That win turned him into one of basketball’s biggest stars, loved by fans everywhere.
Under Armour used this moment and associate Curry with the brand. Even, in 2020, the company launched the “Curry Brand,” a performance-focused line under Under Armour umbrella. This move helped Under Armour position itself as a strong competitor in the and footwear market.
Kelsey Plum
Kelsey Plum has been in the spotlight since her college days, due to her basketball skills. Her breakout moment came in 2022 when she earned the WNBA All-Star Game Most Valuable Player award and entitled her status as one of the league’s top icons. Under Armour recognized her rising influence and brought her on board as a brand ambassador.
Bryce Harper
Bryce Harper isn’t just “Baseball’s Chosen One.” Since his debut in 2016, Under Armour locked in a ten-year deal with him which the biggest one in baseball history. His home-run power, fearless attitude, and big-game energy make him a fan favorite across the country.
Under Armour saw that spark early and made him a core face of the brand. Through Harper, the brand connects with baseball fans who love confidence, action, and a little swagger.
Globally Known Personalities
To build a global presence, Under Armour didn’t limit itself to US-based sports. The brand partnered with world-famous personalities who carry its spirit across borders and industries. These brand ambassadors for Under Armour represent performance, creativity, and leadership on a global stage.
Dwayne “The Rock” Johnson
Most celebrities stay in one lane: sports, film, or fitness. The Rock rules them all. Fans know him from his wrestling days, blockbuster movies, and relentless training videos. Signing Dwayne Johnson in 2016 was a master move by the brand to connect with every audience at once. Since then, the partnership has built the “Project Rock” line, featuring training shoes, gym gear, and apparel that push Under Armour deeper into the fitness and performance market.
Mikel Arteta
When people talk about Arsenal, names like Bukayo Saka, Declan Rice, or William Saliba come to mind first. But one person quietly shaping the club’s success is Mikel Arteta. The manager who recently lifted the FA Community Shield. His sharp strategy, calm control, and clear leadership make him one of football’s most respected figures.
Under Armour noticed that fame. In August 2025, they signed Arteta as a global brand ambassador and Director of Performance. The move didn’t just add a face to the brand. It connected Under Armour to Arsenal fans all over the world and strengthened their presence in European football.
Michael Phelps
Olympians often make headlines for winning medals. But what if an individual athlete wins 28 medals, including 23 golds? That’s exactly what Michael Phelps achieved.
To associate Under Armour’s name with this legacy, brand put Phelps on board as their ambassador in 2010. Since then, Phelps has appeared in several major campaigns, including “Rule Yourself,” which reflect the brand’s message of discipline, resilience, and performance.
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