Adidas Brand Ambassadors in 2026: Athletes, Celebrities, and Global Icons

English midfielder Jude Bellingham became a part of the Adidas brand ambassador world in 2022, a year before his move to Real Madrid. After a debut season that saw him win La Liga, the Champions League, and the La Liga Player of the Season award, Bellingham’s popularity increased.

Bellingham has featured alongside Lionel Messi and Florian Wirtz in Adidas’ “Tackling Pressure” campaign. He also represents the brand through the exclusive “JB Line” collection by showcasing a range of customized designs and color editions. As an Adidas brand representative, Bellingham helps the brand engage younger football audiences.

Spanish midfielder Pedro González, popularly known as Pedri, joined the Adidas ambassadors list early in his professional career. In May 2026, he renewed his partnership through 2030 in a reported multi-million-dollar deal. This secures his place among the highest-paid football endorsers and Adidas’ top sponsored athletes.

With over 22 million Instagram followers, Pedri is one of football’s most marketable stars heading toward the World Cup. The FC Barcelona midfielder has featured in major Adidas campaigns. He can be seen in “Family Reunion” commercial alongside Lionel Messi, Karim Benzema, and Jude Bellingham. Pedri also appeared in the brand’s “You Got This” campaign.

His customized Predator boots feature the wordmark “PREDRI SINCE 2002” and a banana emoji, a tribute to his Canary Islands roots and his role as an ambassador for Canary Islands Bananas.

Son HeungMin is a South Korean footballer who plays as a left winger for Los Angeles FC and is the captain of the South Korea national team. He is one of the most well-known Adidas brand ambassadors, with a sponsorship spanning over 15 years.

Adidas celebrated his legacy with the limited-edition TAEGEUK7 Adidas F50 signature boots that were inspired by his South Korean heritage. His personal values, sportsmanship, and global popularity, combined with 14M+ followers on Instagram, make him a known name in the Adidas brand ambassador world. He has been a part of many initiatives with other Adidas representatives, including the “You Got This” campaign.

French football icon Zinedine Zidane has been an ambassador for Adidas for more than 25 years. The former attacking midfielder built a legendary career with clubs including Juventus and Real Madrid.  Zidane won the Ballon d’Or in 1998. He was also named FIFA World Player of the Year in 1998, 2000, and 2003. He later managed Real Madrid, guiding the club to multiple major titles.

Throughout his Adidas partnership, Zidane has helped promote iconic football footwear, including the Predator boot series. The 25 Years of Predator Pack celebrated his legacy with a recreation of his 1998 Predator Accelerator boots. He has also featured in campaigns for Adidas’ latest football products, including the Hyperboost Edge. Zidane also appeared in the “You Got This” campaign, alongside other Adidas athlete ambassadors. His legacy helps Adidas connect with football fans and strengthen its football product campaigns

Egyptian football player Mohamed Salah is another iconic Adidas brand representative. Salah is the captain of the Egyptian national team. In October 2020, he became the fastest Liverpool player to score 100 Premier League goals.

Salah has joined Adidas on major campaigns. The brand celebrated Salah’s potential to unite people through sport by projecting his image onto the Burj Khalifa in the “Impossible is Nothing” campaign.

His signature boots with Adidas include X Speedflow “Prepare For Battle,” X Crazyfast “Egyptian Nights,” and F50 Salah boots, which celebrate his speed and Egyptian heritage. Like other famous Adidas athletes, Salah appeared in Adidas’ “You Got This” initiative to support young football players.

The financial details of the sponsorship and his joining date are not confirmed. But reports suggest that he gets close to £2.5 million every year.

Rohit Sharma is one of the Indian cricket players sponsored by Adidas. As one of the Adidas brand ambassadors, Rohit joined the brand on their sustainability initiatives, such as the “End Plastic Waste” campaign. To support Adidas, he also wore customized shoes designed to put a spotlight on ocean conservation. He also committed to collecting plastic bottles for every run he scored as part of “Impossible is Nothing” campaign.

While we do not know the official financial details of his partnership with Adidas, reports indicate he earns between ₹2 crore and ₹5 crore annually.

Rishabh Pant, who previously partnered with Adidas from 2016 to 2019, made a strong comeback to cricket in 2024. He also rejoined Adidas as a brand ambassador in 2025 and signed a multi-year deal with the brand.

The appointment of Pant as an Adidas brand ambassador supports Adidas’ efforts to grow its visibility in the cricket community. By doing so, the brand will deepen its connection with fans across India and South Asia.

His association adds to Adidas’ image as a high-performance brand. That trust comes from top athletes across one of the most passionate sporting communities.

James Harden officially became one of Adidas sponsorship athletes in 2015 through a landmark 13-year, $200 million deal. Signing him helped Adidas grow beyond football and build a stronger presence in basketball.

Harden is a former NBA Most Valuable Player (2018) and 11× NBA All-Star (2013–2022, 2025. This profile made him one of the most marketable Adidas athlete ambassadors in the sport.

He has participated in many Adidas initiatives, such as the 1-(800)-N13HTMARE campaign. Adidas also celebrated ten years of partnership with the player by dropping Harden Vol 10 “Imma Be a Star”.

Collin Morikawa stands out as the face of Adidas Golf and one of the most recognizable Adidas golfer partnerships. He signed a multi-year partnership with the brand in 2019. Soon after becoming Adidas golfer ambassador, he got two major championship victories. This helped him establish himself as one of the most successful golfers of his generation.

As one of the leading golfers sponsored by Adidas, Morikawa continues to represent the brand’s commitment to progress, performance, and excellence in the sports. Adidas uses his credibility and sports spirit to promote its golf apparel and footwear lines.

Kendall Jenner, who originally partnered with Adidas in 2017 as an Adidas ambassador, is back after nearly a decade. This time, she returns as one of the Adidas celebrity ambassadors for the new 2026 Superstar campaign. She is joined by fellow names from the Adidas brand ambassadors list, including Samuel L. Jackson, JENNIE, Olivia Dean, and James Harden.

Jenner is known for her influence in fashion and style. Her popularity with 270M+ followers on Instagram helps bring a fashion-forward perspective to Adidas’ campaigns.

Puerto Rican artist Bad Bunny, born Benito Antonio Martínez Ocasio became one of the Adidas celebrity ambassadors in March 2021. The multi-platinum artist and 6x GRAMMY winner has collaborated on iconic Adidas Originals projects. These include the Forum Buckle Low “The First Café,” his first Adidas café-inspired sneaker collaboration.

He also celebrated his heritage with his BadBo 1.0 signature shoe, which is inspired by the Puerto Rican flag. This helps Adidas connect with Latino communities and promote cultural representation in sportswear.

As part of the Adidas brand ambassadors lineup, Bad Bunny’s partnership has also supported philanthropy efforts. Adidas and Bad Bunny also committed to provide shoes for communities in need.

American-French actor Timothée Chalamet joined Adidas in May 2026 as part of the brand’s “You Got This” World Cup campaign. Chalamet is popular for his appeal and influence across film and culture. Signing Chalamet as an ambassador of Adidas helps the brand reach fans who follow him for his acting rather than sports.

The campaign uses football as a symbol of confidence and self-expression. It pairs Chalamet with top Adidas sponsored athletes like Lionel Messi, Pedri González, Zinedine Zidane, and David Beckham. This puts a recognizable football lineup in front of Chalamet’s massive non-sports fanbase. His presence adds a creative perspective to Adidas’ storytelling.

Australian rapper and singer Felix Yongbok Lee, known as Felix, joined Adidas in March 2026 as a global icon and ambassador. As a member of South Korean boy band Stray Kids, Felix brings strong influence across music, fashion, and youth culture as the renowned Adidas brand ambassador.

Positioned as a new face of Adidas Originals, Felix has featured in campaigns such as the Urban Street campaign. It highlights a modern street-style aesthetic inspired by everyday city life.

Jennie Kim, a member of the K-pop group BLACKPINK, has been part of the Adidas endorsement lineup for several years. In 2024, she officially became Adidas brand ambassador, moving from a group endorsement to her own individual contract with Adidas.

Her personal appeal and fashion influence grew significantly, leading Adidas to recognize her as a powerful cultural figure. Following her latest campaign with Adidas x CLOT, Jennie has further strengthened her role as the brand’s spokesperson.

Jennie’s appointment reflects Adidas’ effort to broaden its cultural influence past athletes and traditional Western markets. Through this partnership, Adidas taps into a powerful global audience driven by music, fashion, and youth culture.